Tesla wins in North Carolina, paves the way for direct-to-consumer sales
Tesla Motors continues to buck the odds, celebrating a major victory in the North Carolina Senate this week. The North Carolina Automobile Dealers — concerned about competition — set its sights on the green car company last month when it endorsed a bill that would’ve significantly curtailed Tesla’s ability to sell vehicles in the state. The legislation, supported by the Senate’s Commerce Committee, targeted direct-to-consumer sales which eliminate the need for dealerships. But Elon Musk and friends proved that it wouldn’t be quite so easy to squeeze them out of NCAD’s territory — Tesla took both North Carolina Governor Pat McCrory and House Speaker Thom Tillis on test drives to show off the car’s capabilities. Musk’s strategy seems to have paid off, as the North Carolina House of Representatives struck down the bill on Tuesday. With another victory under its belt, Tesla’s upward momentum shows few signs of slowing down anytime soon.
By Melissa Grey